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Starting A Consulting Business
Additional Resources


    These are some of the textual and internet resources recommended in the course STARTING A CONSULTING BUSINESS which has been offered at Brown University by Mark S. Deion for the past 10 years.
ANATOMY OF A BUSINESS PLAN

ANATOMIA DE UN PLAN DE NEGOCIO - New Spanish version

AUTOMATE YOUR BUSINESS PLAN (With companion software)

STEPS TO SMALL BUSINESS START-UP

TARGET MARKETING

KEEPING THE BOOKS
by: Linda Pinson and Jerry Jinnett
Out Of Your Mind...And Into The Marketplace
13381 White Sand Drive
Tustin, CA 92680 T: 714-544-0248 BUSINESS PLANNING GUIDE
PERSONNEL PLANNING GUIDE
MARKET PLANNING GUIDE
CASH FLOW CONTROL GUIDE
Upstart Publishing Company
12 Portland Street
Dover, NH 03820 T: 800-235-8866

CONSULTING - THE COMPLETE GUIDE TO A PROFITABLE CAREER.
Robert E. Kelley.
New York: Charles Scribner's Son, 1986.

HOW TO SUCCEED AS AN INDEPENDENT CONSULTANT.
Herman Holtz. 2'nd Ed.
New York: New Jersey: Prentice Hall, 1988.
COLD CALLING TECHNIQUES (THAT REALLY WORK!).
Stephan Schiffman.
Holbrook, MA: Bob Adams, Inc., 1990.

HOW TO BUILD AND MAINTAIN YOUR OWN PART-TIME/FULL-TIME CONSULTING PRACTICE
Howard L. Shenson.

THINKING STRATEGICALLY: THE COMPETITIVE EDGE IN BUSINESS, POLITICS, AND EVERYDAY LIFE.
Avinash K. Dixit and Barry J. Nalebuff.
New York: W.W. Norton & Company, 1991.

LEADERSHIP SECRETS OF ATTILA THE HUN.
Wess Roberts, Ph.D.
New York: Warner Books, 1989.

LURE THE TIGER OUT OF THE MOUNTAINS: HOW TO APPLY THE 36 STRATAGEMS OF ANCIENT CHINA TO THE MODERN WORLD.
Gao Yuan.
London: Piatkus Publishers, 1991.

THE FIFTH DISCIPLINE.
Peter M. Senge.
New York: Doubleday Currency, 1990.

POWER SHIFT: KNOWLEDGE, WEALTH AND VIOLENCE AT THE EDGE OF THE 21'ST CENTURY.
Alvin Toffler.
New York: Bantam Books, 1990.

BOTTOM-UP MARKETING.
Al Ries & Jack Trout.
New York: McGraw-Hill Book Company, 1989.

GUERRILLA MARKETING.
Jay Conrad Levinson.
Boston: Houghton Mifflin Company, 1984. GUERRILLA MARKETING ATTACK.
Jay Conrad Levinson.
Boston: Houghton Mifflin Company, 1989.

GUERRILLA MARKETING WEAPONS.
Jay Conrad Levinson.
New York: Plume/Penguin Books, 1990.

GUERRILLA MARKETING EXCELLENCE.
Jay Conrad Levinson.
Boston: Houghton Mifflin Company, 1993.

GUERRILLA FINANCING.
Bruce Blechman and Jay Conrad Levinson.
Boston: Houghton Mifflin Company, 1991.

FINANCIAL MANAGEMENT.
Joel G. Siegel and Jae K. Shim.
New York: Barron's Business Library, 1991.

HANDBOOK OF FINANCIAL ANALYSIS, FORECASTING, & MODELING.
Jae K. Shim and Joel G. Siegel.
New Jersey: Prentice Hall, 1988.

THE COMPLETE BOOK OF CONTEMPORARY BUSINESS LETTERS.
Stephen P. Elliott, Ed.
Ridgefield, Ct.: Round Lake Publishing, 1989.

THE SALES REP'S LETTER BOOK.
Webster Kuswa.
New York: AMACOM, 1984.

IN SEARCH OF EXCELLENCE.
Thomas J. Peters & Robert H. Waterman, Jr.
New York: Harper & Row Publishers, 1982.

INNOVATION AND ENTREPRENEURSHIP PRACTICE AND PRINCIPLES.
Peter F. Drucker.
New York: Harper & Row Publishers, 1985.

THE MANAGERIAL MYSTIQUE.
Abraham Zaleznik.
New York: Harper & Row Publishers, 1989.

IF YOU HAVEN'T GOT THE TIME TO DO IT RIGHT, WHEN WILL YOU FIND THE TIME TO DO IT OVER?
Jeffrey J. Mayer.
New York: Simon and Schuster, 1990.

STARTING A BUSINESS IN RHODE ISLAND.
RI Department of Economic Development Research Division.

TURN-AROUND THE NO-NONSENSE GUIDE TO CORPORATE RENEWAL.
Marvin A. Davis.
Chicago: Contemporary Books, 1987.

THE TURNAROUND PRESCRIPTION REPOSITIONING TROUBLED COMPANIES.
Mark R. Goldston.
New York: The Free Press, 1992.

HOW TO MANAGE A TURNAROUND.
Stanley J. Goodman.
New York: The Free Press, 1982.

BUSINESS BIBLE FOR SURVIVAL.
A. David Silver.
Rocklin, CA: Prima Publishing, 1989.

Additional consulting references can be found at the Business Consulting Category of the Helpful Home Page Links.


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Deion Associates & Strategies, Inc.
Mark S.Deion

15 Sackett Street
Warwick, RI 02886-2333 USA
Tel: (401) 732-0457 • Fax: (401) 732-8767
E-mail: marks@deionassociates.com
URL: http://www.deionassociates.com

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